Articles by Matt Salisbury

About Matt Salisbury

Matthew Salisbury is the founder and CEO of ntropy data, Inc., a platform that’s transforming the way that businesses and organizations engage with their target audience and deliver value through data and analytics. Prior to founding ntropy data, Inc. Matthew held leadership positions at Hewlett Packard Enterprise in the UK, Australia and the USA as well as Hitachi, where he served in various roles focused on building and enabling Smart Cities.

4 Strategies to Fix Citizen Engagement

As we strive to build Smart Cities, the need for strong citizen engagement has never been more crucial. Can a City really be described as ‘Smart’ if it makes changes without consulting with a diverse sample of the citizens affected by these changes before, during, and after projects are implemented? Will citizens adopt Smart Initiatives if they aren’t part of the decision-making process? Recent case studies suggest not.

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