About Marcus Gamo, Senior Vice President and Global Automotive Specialty Lead, Allison+Partners

Marcus Gamo is the head of Allison+Partners’ automotive specialty area, which supports a diversity of brands in communicating their unique vision for the future of mobility, through integrated communications programs. With more than a decade of automotive industry experience, Gamo currently overseas strategic work for Toyota and Lexus across the United States; RideCell, the BMW-backed MaaS brand that develops platforms for autonomous carsharing and ridesharing services; and Unity, the real-time AR/VR design platform global automakers use to modernize car design.

How Gen Z Impacts Urban Mobility

New mobility culture calls into question the commute and opens new options for city planning and commute patterns. Our study found almost two-thirds of Gen Z consumers would be willing to accept a longer commute in a self-driving vehicle. While the single driver commuter experience is generally perceived as bad, unhealthy, and stressful, the “we” commute of mobility culture could be a positive and healthy experience similar to today’s train commutes.

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