Toyota is adapting and changing from an automobile company to a mobility company. At the core of this shift is a focus on creating a unified experience for the end user – the person moving from point A to point B. Whether they are using carshare, rideshare, a rental car, own car, scooter, e-bike, i-Road, AV, bus, or train – Toyota’s aim is to provide an agile and integrated software experience to move easily through all chosen modes. What will this look like in five to fifteen years? How do they intend to create a ubiquitous and smooth experience for all of us as the mobility landscape continues to change, congestion worsens and our needs shift?
Powell Kinney, Chief Product Owner, Mobility Services Platform, Toyota Connected North America
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