Parking: Can Technology Tackle the Great Unsolved Urban Challenge?

By Greg Fiorindo

Greg is the Senior Vice President for the Americas at Streetline, where he's helping municipalities and universities solve transportation problems and become more sustainable. He has also worked for innovative companies like Salesforce.com and Oracle in sales, sales management, professional services, and general management roles. Greg holds a bachelor’s degree in Economics, Business Administration, and Spanish Language & Literature from UC Berkeley.

Jul 23, 2013 | Smart Cities | 0 comments


Who will you meet?

Cities are innovating, companies are pivoting, and start-ups are growing. Like you, every urban practitioner has a remarkable story of insight and challenge from the past year.

Meet these peers and discuss the future of cities in the new Meeting of the Minds Executive Cohort Program. Replace boring virtual summits with facilitated, online, small-group discussions where you can make real connections with extraordinary, like-minded people.


 

New technology now exists to tackle one of a city’s most pressing issues: parking. Communities large and small including Los Angeles, New York, Indianapolis, and Fort Lauderdale are among the first users of new sensing and guidance technology that is changing the way motorists find and pay for parking.  In addition to these larger metropolises, smaller suburban cities like San Carlos in Northern California are using the technology and seeing the impact it can have in many areas.

San Carlos is situated in the heart of Silicon Valley between San Francisco and San Jose.  The City’s 28,615 residents make up a thriving downtown community with a variety of restaurants, cafes, and boutiques.  With a motto of “The City of Good Living,” the city is aiming to also be the city of good parking.

Through a partnership with Cisco and Streetline, the City of San Carlos is now using a network of sensors and software applications to assist drivers in finding available parking, and help the city manage their parking assets more effectively.

Finding Parking

In a city-wide survey, it was found that more than half (57%) of respondents agreed that there is not enough parking in downtown San Carlos.

This is a common sentiment in many cities across the country. However, using parking studies, and more recently real-time parking data, many cities are finding that they generally don’t have a lack of available parking; drivers instead have the perception of scarcity due to a lack of information.

So, just how does this technology work? For motorists, data from parking sensors is pushed to a smart phone application, websites – and soon in-car navigation systems – to show available parking options around a given area. In addition to on-street parking spaces, motorists can access information about nearby parking lots and garages, as well as useful parking policy information such as time limits, or special restrictions like EV charging stations, ADA spaces, or commercial loading zones.

“There is no doubt that San Carlos has a parking problem.  The system alleviates that with the real-time, on-street information but also by highlighting the off-street lots.  Oftentimes, spaces are available in these lots while motorists pack Laurel Street waiting for a street spot to open up” said Lisa Costa Sanders, City Planner for City of San Carlos.

Improving the City Ecosystem

For the city, the parking sensors provide a detailed look at parking activity in terms of occupancy, turnover, length of stay, etc.

In addition, the city receives bi-weekly reports that analyze key trends and activity. By looking at the historical data and real-time data, cities like San Carlos can make informed, data-driven policy decisions related to optimizing enforcement hours, extending or reducing time limits, changing rates, or re-allocating permitted spaces.

ParkerSmaller cities and universities like Reno, Ellicott City, Clemson University, and San Mateo are also using this technology in similar ways. By offering a new service like parking guidance, these cities, towns, and universities can reduce parking congestion and optimize utilization of their parking real estate. The impact of this technology on parking-related driving times and emissions is becoming clearer. A recent study by Streetline in several metro areas, for example, compared motorists using the parking guidance app Parker to motorists looking for parking without guidance for nearly 30 trips. The drivers looked for parking near the same destination at the same time of day. On average, those using a parking guidance app reduced their search time by 43%. Additionally, the total vehicle miles traveled for those using the guidance app were reduced by nearly 21%. And, motorists using Parker saved money, as well; by using the information available within the app, motorists were more likely to find less expensive parking options, still within a reasonable distance from their final destination.

Cities are competing to attract talent, and many are implementing programs to make their downtowns more desirable. However, without the ability to access these downtowns, people will not be able to enjoy all that cities have to offer. As part of a complete streets/multimodal transportation strategy, smart parking can help to optimize space usage and facilitate access to downtown commerce areas. This improved access has the potential to make a city more competitive and improve the local economy.

It’s estimated that motorists looking for parking causes up to 30% of city traffic. A study by IBM found that reducing traffic congestion by 10% could increase GDP by 2%, and the Southern California Association of Governments (SCAG) found that the same 10% reduction could create 132,000 jobs in their region alone! With lower congestion and better access to parking availability, more people are able to visit downtown, giving stores higher foot traffic and increasing revenue for the city.

These positive impacts can attract job seekers, entrepreneurs, tourism, and residents to spur further growth. For cities like San Carlos, this means happier residents and visitors, more prosperous merchants, and a more inviting, vibrant community.

Beyond Parking?

Parking is just one aspect of city life where sensing & networking technology is having a significant impact.  The Streetline network, once deployed, has the potential to enable cities to deploy other “smart city” applications such as light & temperature sensing, noise & pollution sensing, and water pressure & level sensing.

“We see the smart parking system as just the beginning in using technology to improve city efficiency.  The ‘connected’ concept can carry over into street light monitoring, wastewater monitoring, and a host of other applications,” said Sanders.

While we’re just at the beginning of this journey, the technology is advancing to make the promise of a “smart city” closer to reality.

Discussion

Leave your comment below, or reply to others.

Please note that this comment section is for thoughtful, on-topic discussions. Admin approval is required for all comments. Your comment may be edited if it contains grammatical errors. Low effort, self-promotional, or impolite comments will be deleted.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Read more from MeetingoftheMinds.org

Spotlighting innovations in urban sustainability and connected technology

The Pandemic, Inequality, Housing Affordability, and Urban Land

The Pandemic, Inequality, Housing Affordability, and Urban Land

Since the Great Recession of 2008, the housing wealth gap has expanded to include not just Black and Brown Americans, but younger White Americans as well. Millennials and Generation Z Whites are now joining their Black and Brown peers in facing untenable housing precarity and blocked access to wealth. With wages stuck at 1980 levels and housing prices at least double (in inflation adjusted terms) what they were 40 years ago, many younger Americans, most with college degrees, are giving up on buying a home and even struggle to rent apartments suitable for raising a family.

What makes it hard for policy people and citizens to accept this truth is that we have not seen this problem in a very long time. Back in the 1920s of course, but not really since then. But this is actually an old problem that has come back to haunt us; a problem first articulated by Adam Smith in the 1700s.

Multi-modal Transit and the Public Realm

Multi-modal Transit and the Public Realm

More than ever, urban transit services are in need of sustainable and affordable solutions to better serve all members of our diverse communities, not least among them, those that are traditionally car-dependent. New mobility technologies can be a potential resource for local transit agencies to augment multi-modal connectivity across existing transit infrastructures.

We envision a new decentralized and distributed model that provides multi-modal access through nimble and flexible multi-modal Transit Districts, rather than through traditional, centralized, and often too expensive Multi-modal Transit Hubs. Working in collaboration with existing agencies, new micro-mobility technologies could provide greater and seamless access to existing transit infrastructure, while maximizing the potential of the public realm, creating an experience that many could enjoy beyond just catching the next bus or finding a scooter. So how would we go about it?

Cross Sectoral Partnerships Can Fight Human Trafficking

Cross Sectoral Partnerships Can Fight Human Trafficking

Dedicated anti-trafficking actors across the nation are trying to build better systems in big jurisdictions like New York, San Francisco, and Los Angeles, and in smaller but scrappy jurisdictions like Waco, Texas and Boaz, Alabama. They all share the same need, for stronger interconnectedness as an anti-trafficking field, and more collaboration.

The Forging Freedom Portal is a one-stop shop where a police officer planning a victim-centered operation can connect with their law enforcement counterparts, and the right service providers ahead of time, collaborating to make sure they’re planning for the language skills, social services, and legal support that victims may need. The portal is a place where the people who care most about ending human trafficking, who are doing the hard work every day on the ground, can learn from each other and share best practices to raise the collective standard of this work.

The Future of Cities

Mayors, planners, futurists, technologists, executives and advocates — hundreds of urban thought leaders publish on Meeting of the Minds. Sign up below to follow the future of cities.

You have Successfully Subscribed!

Wait! Before You Leave —

Wait! Before You Leave —

Subscribe to receive updates on the Executive Cohort Program!

You have Successfully Subscribed!

Share This