Meal Sharing is the Newest Player in the Sharing Economy

By Shaina Kandel

Shaina Kandel is pursuing an MBA in Sustainable Management at the Presidio Graduate School in San Francisco. She has a background in Organizational Development and Healthcare Consulting. She is passionate about creating sustainable food systems and improving the health and wellbeing of our communities.

Jun 19, 2014 | Smart Cities | 0 comments

The sharing economy is gaining momentum on the back of social and economic trends: the recession incentivizing sharing resources instead of owning goods, technology enabling transparency and social connection, and climate change increasing awareness about resource consumption.  More and more organizations are popping up focused on collaborate consumption. Fast Company estimates the sharing economy as a $2 billion industry. In urban environments, the sharing economy is dissolving the line between private and public spaces. Bedrooms are becoming distributed hotels via Airbnb and personal cars are becoming taxis via Lyft, Sidecar, and UberX. Looking ahead, the next private space that will transform is the kitchen.

Photo Credit: Suppershare.com

Photo Credit: Suppershare.com

Around the globe, innovative online platforms are connecting ordinary people who enjoy cooking to guests who want to eat home cooked meals. Kuala Lampur based PlateCulture enables cooks around Southeast Asia to open up their kitchens to guests. Platforms such as Paris based Cookening and Tel Aviv based EatWith focus on connecting travelers to home cooked meals while on the road, sharing culture through food. And in San Francisco, SupperShare is building community through shared meals, donating a percent of earnings to local charities.

Looking at the impact of shared economy organizations in parallel industries, the San Francisco Business Times shows that Airbnb “exceeds 10 million bookings and is used by over 50,000 renters per night.” As Airbnb’s market share increases, hotel revenues in the same markets are decreasing. Similarly, the taxi industry is locked in a battle to regulate ride-sharing companies such as Lyft, Sidecar, and Uber as they disrupt the industry. Thinking about the potential volume of meal sharing, the question is how it will impact urban food systems and the restaurant industry.

Photo Credit: Feastly

Photo Credit: Feastly

Meal sharing introduces a completely new component to the dining experience: socializing with strangers. To attend a shared meal, the guest must be interested in engaging in conversation with new people, which is actually one of the barriers for meal sharing sites to gain users. Since this is not a consideration when deciding to dine out, meal sharing might nicely compliment the restaurant industry. Meal sharing may also incentivize people who cook at home to do so more frequently, as they are able make a profit.

More interesting than the economic impacts of meal sharing is the potential it carries for urban food systems and communities. First of all, meal sharing creates time and space for people to connect offline in the most traditional way possible, over food.  For guests who would otherwise be consistently eating out, eating home cooked food on a regular basis usually means a lower intake of salt and fat, improving health.  There are also implications for food waste and the ability to build more resilient communities through increased social connections.

When thinking about the potential of meal sharing, SupperShare cofounder Kim Hunter says, “It can reduce food waste and leverage buying power as we’re looking to explore with SupperShare. Meal sharing in support of a shared purpose can raise financial support and community awareness. Community dinners like our Harvest Dinner at New Liberation Community Garden raised money to help the garden, which distributes fresh produce to the community and brought together a cross section of people across racial and economic lines. Food is a common denominator and an incredible tool to bring people together, which I’d say is a huge first step to addressing the multitude of challenges we face in urban environments. It’s really not about limiting ourselves to just high tech solutions but about community engagement and how food is a common denominator.

Where meal sharing differs from other shared economy services is that it acts as a catalyst for community building, supporting common causes, and intimately sharing cultures. The potential for these platforms is only limited by the creativity of the meal sharing community.

Top Photo Credit: Eilon Paz

Discussion

Leave your comment below, or reply to others.

Please note that this comment section is for thoughtful, on-topic discussions. Admin approval is required for all comments. Your comment may be edited if it contains grammatical errors. Low effort, self-promotional, or impolite comments will be deleted.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read more from the Meeting of the Minds Blog

Spotlighting innovations in urban sustainability and connected technology

Using “Pop-Up” Strategies to Realize Lasting Impacts in The Public Realm

Using “Pop-Up” Strategies to Realize Lasting Impacts in The Public Realm

During the Mobilize Summit, urban transport and development practitioners come together alongside world-class researchers to celebrate best practices and accelerate implementation of sustainable transport projects grounded in equity. All the panelists agreed about the need to help decision-makers trust and believe that change is possible. “For instance, everyone thought rampant bike theft in Medellín would be the inevitable downfall of our bike share program, but it just didn’t happen that way,” explained Lina. “Our early adopters were the ‘rock stars’ who helped change hearts and minds simply through their passionate embrace and adoption of cycling.”
Oakland’s Clean Energy Economy Strategy

Oakland’s Clean Energy Economy Strategy

Oakland and other cities in California are working to end dependence on natural gas in new construction. Cities, product manufacturers, regulators, and utilities in California have been working together under the Building Decarbonization Coalition to end the use of natural gas in buildings. This coalition and its members have demonstrated the availability of electric technologies to replace gas systems in all building types, shown that all-electric new construction is cheaper to build and operate than buildings with gas, and helped educate builders and contractors to show how modern electric systems like heat pumps and induction cooking deliver better cooking and heating for homes and businesses than their gas-based alternatives.
Ford City:One Offering up to $550k in Pilot Funding for Mobility Solutions

Ford City:One Offering up to $550k in Pilot Funding for Mobility Solutions

In its second year, the Ford Mobility City:One Challenge (Formerly City of Tomorrow Challenge) program is a space for residents, businesses and community groups to connect and collaborate on solutions that improve mobility in cities. This year the Ford program has expanded to four more cities; Michigan Central Station (Detroit); Indianapolis, IN; Austin, TX; and its first international city, Mexico City.
Share This