Towards a Regional Mobility-as-a-Service Solution: Leveraging a Transit Smart Card Program Across Multiple Transit Agencies
On August 1, 2018, Meeting of the Minds will host a live webinar featuring David Dekozan of Cubic Transportation Systems and Robin O’Hara of LA Metro.
The LA Metro TAP program is among the largest and most successful multi-agency smart card programs in the transit industry. By leveraging latest generation network, wireless, and mobile technologies, the LA Metro is ushering in a new era of creative partnering with its suppliers and regional mobility stakeholders to construct an open framework for travel utilizing a single funding and customer management account which is fully integrated and compatible with the TAP smart card system.
VP Business Development
Cubic Transportation Systems
David is Vice President, Business Development at Cubic Transportation Systems, Inc. David leads business development and account management activities across the western United States and Canada. Over more than 25 years, David has held a range of management positions at Cubic having at various times, led marketing, proposal development, research and development, and strategic planning. He has been at the forefront of the company’s contactless mobile initiatives representing Cubic on various industry standardization and trade groups including the Smart Card Alliance
Transportation Council and APTA’s Universal Transit Farecard Standards task force. David holds a degree in Economics from the University of California, San Diego and an MBA from UCLA’s
Deputy Executive Officer and Head of Customer Experience, TAP Smart Card Program
Los Angeles Metro
Robin O’Hara is Deputy Executive Officer and head of Customer Experience for
the regional TAP Smart Card Program at Los Angeles Metro. The TAP Program
consists of 27 agencies serving 11 million people in Los Angeles County. O’Hara possesses a combination of technical expertise and communications/marketing experience, enabling her to lead complex technical projects while keeping an eye on the customer experience. O’Hara recently directed the implementation of a new cloud-based, regional Customer Relationship Management System for TAP and she is currently working on an economical hybrid integration between transit and regional bikesharing, parking, microtransit and other account-based programs. O’Hara is a published author, a Summa Cum Laude Graduate of the University of Pittsburgh and was valedictorian of her Masters class at the Mineta Institute of Transportation.