Building Smarter Transit Systems, One Mobile Ticket at a Time

By Hany Fam

Hany Fam is President of MasterCard Enterprise Partnerships, a division of MasterCard responsible for the development of enterprise solutions for large eco-systems such as telecommunications, urban transit, corporate travel, retail and B2B payments.

Feb 2, 2015 | Smart Cities | 0 comments

For the first time in the world’s history, more of us are living in cities than outside. By 2050, this number is set to increase to nearly 70 percent. Already today, urban infrastructure and transit systems are under pressure, with crowding and congestion impacting resident, visitors and businesses on a daily basis.

Clearly, cities are struggling under the weight of their own success – whether in developed markets where people are choosing to move back into cities rather than putting down roots in suburbs, or in emerging markets where workers are moving from the countryside to new urban centres.

At MasterCard, we have been collaborating with some of the biggest cities – such as London – and with some of the leading technology companies in the world to find smart ways to address these challenges. Our global partnership with Masabi – the leading developer of Mobile Ticketing solutions for transit systems – is the latest step in this journey.

The first city to benefit from this partnership will be Athens, whose current cash-only system transports 1 million people each day. Converting to a digital, smart-phone based system will bring commuters shorter ticketing times, more efficient transactions and speedier access to all forms of transport.

Still more important will be the long-term rewards that the transport authority and the city as a whole will reap. With reduced costs for handling cash, greater proportional investment can be redirected towards transport infrastructure and services for commuters in years to come.

Masabi is already at the heart of some of the leading transit systems in the US and UK. Together with MasterCard solutions such as MasterPass – our secure digital payment service – we are confident that we can bring smarter, better connected transit systems to cities and citizens all over the globe.

Discussion

Leave your comment below, or reply to others.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Read more from the Meeting of the Minds Blog

Spotlighting innovations in urban sustainability and connected technology

The Key to Philadelphia’s Bike Share Access: Partnership

The key to the Access Pass success was to make sure from the beginning that it was as easy to sign up for as possible. Eligible residents only need to input their Access Pass number into Indego’s website to make use of the discounted option. While BTS figured out the technical side of setting up the Access Pass, the Coalition has been vital to getting the word out about this alternative, and encouraging individuals to enroll.

Developing Resilient Communities within Cities

Progress needs to be made in the evaluation of approaches to developing resilient communities. The evidence base for the effectiveness of these approaches is currently lagging behind practice. Funding for evaluation is generally too short-term to offer scope for capturing the developmental nature of community resilience related activity and evaluations on wider outcomes are lacking.

The Urgent Need for Public-Private Collaboration for Improving Disaster Resilience

Disaster resilience is frequently pursued separately by the public and private sectors in the US. Federal, state, and local governments take it as their role to execute disaster preparedness and emergency response for their populations; however, economic recovery is often not addressed. The public sector does not necessarily engage businesses, nor does it seem to plan for the economic “reboot” required after a disaster, resulting in business disruption continuing for much longer.

Share This