Building Smarter Transit Systems, One Mobile Ticket at a Time
For the first time in the world’s history, more of us are living in cities than outside. By 2050, this number is set to increase to nearly 70 percent. Already today, urban infrastructure and transit systems are under pressure, with crowding and congestion impacting resident, visitors and businesses on a daily basis.
Clearly, cities are struggling under the weight of their own success – whether in developed markets where people are choosing to move back into cities rather than putting down roots in suburbs, or in emerging markets where workers are moving from the countryside to new urban centres.
At MasterCard, we have been collaborating with some of the biggest cities – such as London – and with some of the leading technology companies in the world to find smart ways to address these challenges. Our global partnership with Masabi – the leading developer of Mobile Ticketing solutions for transit systems – is the latest step in this journey.
The first city to benefit from this partnership will be Athens, whose current cash-only system transports 1 million people each day. Converting to a digital, smart-phone based system will bring commuters shorter ticketing times, more efficient transactions and speedier access to all forms of transport.
Still more important will be the long-term rewards that the transport authority and the city as a whole will reap. With reduced costs for handling cash, greater proportional investment can be redirected towards transport infrastructure and services for commuters in years to come.
Masabi is already at the heart of some of the leading transit systems in the US and UK. Together with MasterCard solutions such as MasterPass – our secure digital payment service – we are confident that we can bring smarter, better connected transit systems to cities and citizens all over the globe.
Leave your comment below, or reply to others.
Please note that this comment section is for thoughtful, on-topic discussions. Admin approval is required for all comments. Your comment may be edited if it contains grammatical errors. Low effort, self-promotional, or impolite comments will be deleted.
Read more from MeetingoftheMinds.org
Spotlighting innovations in urban sustainability and connected technology
The introduction of intelligent transportation systems, which includes a broad network of smart roads, smart cars, smart streetlights and electrification are pushing roadways to new heights. Roadways are no longer simply considered stretches of pavement; they’ve become platforms for innovation. The ability to empower roadways with intelligence and sensing capabilities will unlock extraordinary levels of safety and mobility by enabling smarter, more connected transportation systems that benefit the public and the environment.
I spoke last week with Njogu Morgan, a post-doctoral researcher specializing in transportation equity in Africa, specifically South Africa, where he is based. As a historian, his research centers around how we can use historical context to better understand current transportation system inequities and access. He’s starting a new research network of emerging and developing scholars who are interested in mobility issues from a historical perspective.
At Connect the Dots, it is our mission to build better cities, towns, and neighborhoods through inclusive, insight-driven stakeholder engagement. We help community, private, and public sector partners to develop creative solutions that move projects and cities forward. Engagement is at the heart of this pursuit, which is why we are sharing our practices with you.
When you decide to take your engagement activities online, we encourage using tools that are functional on a wide range of devices including basic smartphones, tablets, laptops, and desktop computers. We have also developed remote but non-virtual options to bridge the digital divide.