Three world-class cities in California: Los Angeles, San Francisco and Palo Alto, from January 2016 to June 2017 piloted this program on 45 blocks. Each city experienced The Cool Block program successfully addressing two massive unmet societal needs: a scalable solution to address climate change, and overcoming the social isolation people feel living in our urban-centric world. Doing the right thing for our children’s future on the planet in collaboration with neighbors proved to be a winning formula.
Ten years ago, a Big Idea constellated in the mind of pro-social behavior change researcher and innovator David Gershon, CEO of the Empowerment Institute. The idea was to operationalize the modest goal of keeping the planet viable into the long-term future and improving the quality of life for humanity at the same time.