About Steph Stoppenhagen, Director of Strategy & Innovation - Connected Communities, Black & Veatch

Steph Stoppenhagen is recognized as a technology solutions expert, strategizing with clients to deliver value from smart infrastructure, networks, and Big Data. She focuses on creating future technology solutions that demand eco-responsibility and has a track record of over 16 years in the creation, leadership, and implementation of global smart city programs. She has created transformational, high-visibility IT-based solutions for C-level clients. Her past experience includes the positions of client development and technologist for CH2M; Senior Consultant for Schlumberger focused on energy and water; and a Geo-Integration Officer and business consultant internationally with the US Department of Defense.

Laying the Foundation for Smart Communications Networks

Advanced communications networks pave the way for data mining and real-time crowdsourcing across social media platforms. For example, StreetLight Data, based in San Francisco, combines Big Data with transportation knowledge to enable smarter mobility. In Columbus, Ohio, the company has identified a link between transportation issues and infant mortality rates, noting that low-income neighborhoods often do not have easy access to health care facilities, and by using transportation data, the city can increase accessibility and reduce mortality rates.

As Cities Evolve, How Can Implementing Marketing Strategies Help Rebranding Efforts?

A brand image generates a unique set of ideas, feelings and attitudes in people. To remain competitive, large companies and cities can alter how they are perceived and relaunch themselves as a fresh new brand. Equally, competition between urban locations to attract...
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