Articles by Steph Stoppenhagen

About Steph Stoppenhagen

Steph Stoppenhagen is a Sustainability Strategist Lead and a Client Service Manager for CH2M HILL’s Water Business Group in Portland, Oregon. Steph helps lead the sustainability ‘think tank initiatives’ at CH2M HILL Global Sustainability. She is focused on eco-innovation with the creation of urban services systems that connect communities with their carbon goals.

As Cities Evolve, How Can Implementing Marketing Strategies Help Rebranding Efforts?

A brand image generates a unique set of ideas, feelings and attitudes in people. To remain competitive, large companies and cities can alter how they are perceived and relaunch themselves as a fresh new brand. Equally, competition between urban locations to attract...