Data concerns are not going away. Data sharing and open data initiatives will likely become even more important as the transportation industry grows more interdependent among citizens, public agencies, cities, and private companies. In an internal context, de-identification of data allows data to be shared across an organization, allowing all users to access insights, and a common picture of demand and service performance across the network. This allows marketing, planners, and operations teams within transit agencies to access the same secure data when doing short term and long term planning. This also enables data sharing between agencies and transit operators which have adjacent service areas, and allows them to optimize timetables and typical transfer points. In an external context, de-identification allows for safe data sharing across different public, private, and community stakeholders, and lays the foundation for collaboration, interoperability, and common understanding, while putting privacy first.