Sébastien Dagault and Tiphaine Mallégol, Author at Meeting of the Minds

Articles by Sébastien Dagault and Tiphaine Mallégol

About Sébastien Dagault and Tiphaine Mallégol

City Branding & Talent Competitions: Sharing Best Practices

by Sébastien Dagault and Tiphaine Mallégol | Jan 19, 2016 | Smart Cities | 0 Comments

Cities that previously focused their attention on attracting corporate investment and tourists are now turning to a new target – skilled professionals. Moving beyond the traditional definition of branding (famous slogans such as « I love New York » , « I amsterdam» ,...

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Articles by Sébastien Dagault and Tiphaine Mallégol

About Sébastien Dagault and Tiphaine Mallégol

City Branding & Talent Competitions: Sharing Best Practices

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