In free floating car sharing systems, the freedom that members enjoy represents the biggest challenge for operators. While operators focus on maximum utilization of their assets, car drop offs don’t always flow as they should, and there are often popular areas where cars are routinely unavailable. A main contributor to this problem is that cars are often parked in neighborhoods where they sit idle for hours or even days.
The current hype about autonomous vehicle is accompanied by a surge of interest from shared mobility operators. Ridesharing providers such as Uber, Lyft and Didi are investing heavily into AV technology. Earlier this year, Uber announced its partnership with Daimler to bring self-driving technology to the market. Didi has opened up an artificial intelligence lab in Mountain View, the backyard of many autonomous vehicle competitors. Lyft’s collaboration with GM is well known and this month they announced an investment from Jaguar Landrover to bring autonomous connected vehicles on the road.
The buzz clearly indicates that the autonomous revolution is imminent. The engineering communities are excited about solving some of the technological challenges, which will ensure data sharing and interoperatability. Governments and cities are trying to grasp the implications of AVs on the road and provide the right regulatory frameworks. Amidst all of this excitement, we shouldn’t forget the impacts this revolution will have on people and that we will have to solve some real operational challenges.