About Mary Aviles, Vice President of Insights & Experience, Early Works LLC

Mary Aviles is a multi-sector strategy consultant who applies insights from people, markets, and (eco)systems to spur new thinking and align commitment. For 20 years, she has stewarded projects driving strategy and communications, human experience, and concept development. Mary speaks about topics like entrepreneurship, narrative, and data fluency. She is a graduate of the University of Michigan.

Data Fluency is an Antidote to Fear and Apathy

There are already more than 60 COVID-19 vaccines in the works. When interconnected individuals with a common goal pool knowledge and share their assets, we experience unparalleled advances. Data fluency is foundational to societal and civic engagement. It can invigorate constituencies and shift systemic power dynamics. At a time when we trust fewer entities to watch our backs and we can become crippled by fear and powerlessness, data fluency can help us find and activate opportunity narratives.

The prevalence of data in our lives represents the need to repeatedly evaluate trade-offs. Narratives have power, as fellow management consultant John Hagel reminds us: “every successful social movement in history has been driven at its core by a narrative that drove people to do amazing things.” Powerful narratives can drive us to act or prevent us from taking action via distraction or disinformation. Predictive analytics are being employed across many sectors, often without our knowledge and sometimes in violation of laws. In order to exercise agency, we need to understand who controls the narratives coloring our daily realities.

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