Articles by Marianne Weinreich

About Marianne Weinreich

Marianne Weinreich, Market Manager, Smart Mobility, Ramboll and Chairman of the Cycling Embassy of Denmark. The Cycling Embassy of Denmark is a comprehensive network of cycling professionals from private companies, local authorities and non-governmental organizations working together to promote, and share knowhow and expertise in cycling.

How ITS and Technology Can Accelerate Making Cycling About People

Developing ITS solutions for cycling shows cyclists that they are appreciated and welcome in the city. Creating high-quality tech solutions for cyclists as a way of encouraging cycling was first tested in Denmark in 1999-2002 during the Odense Cycle City project. In addition to green waves and LED lane lights, the city and a local ITS company developed the world’s first so-called cyclist counter, which is now implemented in cities all over the world.

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