About Jonathan Bray, Director of the Urban Transport Group

Jonathan Bray is Director of the Urban Transport Group, the UK’s network of city region transport authorities. He is also a visiting senior fellow at the London School of Economics’ Cities Programme, a Commissioner on the Commission on Travel Demand and a fellow of the Chartered Institute of Highways and Transportation.

How Cities Can Engage with Mobility as a Service

By incorporating multiple transport modes into a single application, users can benefit from personalised services which recognise individual mobility needs, easier transactions and payments, and dynamic journey management and planning.

A fully comprehensive MaaS offering could mean the ownership of private vehicles is no longer necessary for people. As mobility needs begin to be provided by a range of services through a single platform, usership could replace ownership.

The potential of MaaS has been recognised around the world. In the UK, the government has included MaaS within its transport strategy. An expert committee of Members of Parliament concluded that MaaS has the “potential to transform how people travel” by boosting public transport, reducing congestion, and improving air quality.

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