12 KPIs to Evaluate Success of Urban Micro-mobility Programs
In the past few years, micro-mobility services have been arriving at unprecedented speed and scale to cities that are oftentimes ill-prepared to manage them. Typically, these services are introduced by private operators and are deployed as a “floating” system, meaning that only the vehicles themselves are physically present in public spaces. Legislation does not clearly define these new vehicles, and new business models do not fit neatly into existing methods of managing private businesses in public spaces.
The transportation community has responded by producing several helpful publications on the topic of micro-mobility, bringing more clarity and understanding to this phenomenon, documenting the growth and expansion of programs in cities, and providing guidance on good practices.
At Ramboll Smart Mobility we wanted to push the discussion away from general statistics about micro-mobility, and towards the identification of strategic goals and tangible key performance indicators (KPI). The KPIs can be measured by any city to better understand how successful and sustainable they are in providing new mobility options to their communities, and where they can improve.