About Dean Berg, Founder, Path to a Green Home

After spending 25 years working for software and services companies, Dean decided in 2018 to shift his focus to the environment and climate action. Path to a Green Home was started in 2018 with the focus of helping cities to reduce their greenhouse gas emissions in their residential sectors. In early 2020, Path to a Green Home’s software platform was chosen to participate in the 2020 Cleantech Open accelerator program for clean tech startups. Dean is an active participant in his local city’s Clean Energy Advisory Committee and has had the opportunity to speak at numerous events on the topic.

A 6 Part Model for Residents & Cities Working Together to Reduce Carbon

is a comprehensive model that leverages behavioral change science and financial rewards to fulfill the mission of reducing carbon emissions from the residential sector. It was developed pre-pandemic, but it has shown to be resilient in the face of the pandemic-changed social environment and even relieves some of the stressors that we’re dealing with as we try to find our way to a post-pandemic world.

By understanding human habits and what motivates people to change, the 3-2-1-GO! model integrates various triggers to help shift behavior. These triggers include: make it easy, make it fun, make it personal, make it social, make it competitive, and make it rewarding.

Everyone likes a financial reward, so we’re rewarding residents that make positive lifestyle decisions with tangible, financial rewards from our local business community.

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