is a comprehensive model that leverages behavioral change science and financial rewards to fulfill the mission of reducing carbon emissions from the residential sector. It was developed pre-pandemic, but it has shown to be resilient in the face of the pandemic-changed social environment and even relieves some of the stressors that we’re dealing with as we try to find our way to a post-pandemic world.
By understanding human habits and what motivates people to change, the 3-2-1-GO! model integrates various triggers to help shift behavior. These triggers include: make it easy, make it fun, make it personal, make it social, make it competitive, and make it rewarding.
Everyone likes a financial reward, so we’re rewarding residents that make positive lifestyle decisions with tangible, financial rewards from our local business community.