About Amos Meiri, CEO, Colu

Amos Meiri is co-founder and CEO of Colu, a smart city technology company enabling municipalities to increase civic engagement by rewarding residents for actions that promote strategic goals for community good. Colu’s platform and unique City Coin unlock ways for cities to thrive, connect and become more inclusive. Amos is a pioneer in the adoption of innovative technology to help cities engage residents and boost participation.

Fighting COVID-19: How Gamification Can Reenergize Local Government and Help Save Small Businesses

The first COVID-19 related campaign that was designed to encourage local consumption was called “The Local Shoppers Challenge.” This one campaign generated $145,000 in local economic activity within just two weeks, at a time when COVID-19 was shutting down the economy. Colu launched this campaign in partnership with the Tel Aviv Foundation, which works to help disadvantaged communities in the city. The campaign features a digital punch card; when the card is used four times at local businesses for a transaction of at least NIS 20 (~US $6) each, residents are granted a one-time reward of 35 Tel Aviv coins (~US $10). This award is only offered to residents that complete the entire challenge (four qualifying transactions).

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