As two officials of a distressed public agency facing down the consequences of a long history of underinvestment, we are acutely sensitive to the need to get things done on a budget. We are also technologists, which brings us to the idea and potential of digital placemaking for mobility infrastructure: the repurposing of web, mobile and other software and hardware tools to bring new value to the places around the physical nodes and artifacts of the transit system.
Digital tools are often limited to a public engagement role in placemaking. We believe that they can play an important role in transit agency efforts to make its physical infrastructure work better for people.
As the leader of a transportation agency, there is no shortage of people ready to tell me how technology is going to revolutionize the way we do business. Autonomous vehicles, on-demand sensors, drone-based package delivery, solar-powered roads, road-straddling super-buses (that one turned out to a bust); it’s a veritable cornucopia of real and not-so-real revolutions. And within that world of technophiles, there’s a subset waiting to tell me (and you) about how wireless communications will underlie and enable all of those revolutions to our transportation systems. As with so many things in life, they’re totally right, and yet it’s so much more complicated.
How does public information work for people who can’t read information screens? In the US there are over 1.3 million legally blind people, many of whom have difficulty reading public screens, and over 100,000 totally blind people, who often depend on assistive technology like screen readers (which read text on computers out loud). Naturally, public transportation plays a major role in many of their lives.
One of the ironies of the advancements in mobility over the last decade has been the driving force of competition involved – and perhaps no development has affected the recent landscape more than the rise of ridesharing companies like Uber and Lyft. Integration is a necessity for the future of mobility, extending to every aspect of the transportation infrastructure. From using one account to pay for journeys with multiple transit agencies to collecting valuable data in one database, the mobility industry will be at its most efficient when it is built upon unified solutions. And as executives, engineers, and thought leaders work for the next developments in mobility, it is imperative to acknowledge that we will only take our largest steps by working together toward integrated solutions.