Building Smarter Transit Systems, One Mobile Ticket at a Time

By Hany Fam

Hany Fam is President of MasterCard Enterprise Partnerships, a division of MasterCard responsible for the development of enterprise solutions for large eco-systems such as telecommunications, urban transit, corporate travel, retail and B2B payments.

For the first time in the world’s history, more of us are living in cities than outside. By 2050, this number is set to increase to nearly 70 percent. Already today, urban infrastructure and transit systems are under pressure, with crowding and congestion impacting resident, visitors and businesses on a daily basis.

Clearly, cities are struggling under the weight of their own success – whether in developed markets where people are choosing to move back into cities rather than putting down roots in suburbs, or in emerging markets where workers are moving from the countryside to new urban centres.

At MasterCard, we have been collaborating with some of the biggest cities – such as London – and with some of the leading technology companies in the world to find smart ways to address these challenges. Our global partnership with Masabi – the leading developer of Mobile Ticketing solutions for transit systems – is the latest step in this journey.

The first city to benefit from this partnership will be Athens, whose current cash-only system transports 1 million people each day. Converting to a digital, smart-phone based system will bring commuters shorter ticketing times, more efficient transactions and speedier access to all forms of transport.

Still more important will be the long-term rewards that the transport authority and the city as a whole will reap. With reduced costs for handling cash, greater proportional investment can be redirected towards transport infrastructure and services for commuters in years to come.

Masabi is already at the heart of some of the leading transit systems in the US and UK. Together with MasterCard solutions such as MasterPass – our secure digital payment service – we are confident that we can bring smarter, better connected transit systems to cities and citizens all over the globe.

Discussion

Leave your comment below, or reply to others.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Read more from the CityMinded.org Blog

Spotlighting innovations in urban sustainability and connected technology

Invest in Resilience Before Disaster Strikes

Investing in at-risk communities before disaster strikes is one of the most cost-effective ways to protect residents and property while increasing their ability to weather the severe storms ahead. At Enterprise Community Partners, our Resilient Communities Initiative works nationwide to strengthen communities and equip residents so they are better prepared for, and able to respond to extreme weather events and other emergencies. We provide technical assistance, grant funding, research and analysis, and build innovative tools to support this goal.

Advancing Urban Resilience One Decision at a Time

The Climate-Smart Cities program at The Trust for Public Land is designed to help cities overcome barriers through a holistic, urban planning approach, bringing a broad range of traditional and non-traditional partners together to develop a common understanding of the needs and opportunities in their communities through the strategic deployment of green infrastructure. We believe that inter-agency and cross-sector collaboration can unlock hidden resources for multiple-benefit, climate-smart green infrastructure for the benefit of the communities who need it most.

Meeting of the Minds is made possible by the generous support of these organizations.