Articles by Matt Cole

About Matt Cole

Matt Cole is a thought leader in Mobility as a Service and President of Cubic Transportation Systems.

10 Objectives for Assessing Mobility as a Service (MaaS)

MaaS has a lot to offer to public transit and it’s time to take a closer look at those benefits. Contrary to a common misconception, integration of third-party transit services into the wider public mobility offering doesn’t hurt transit, it actually encourages wider use of public transit, maintaining and even actively increasing ridership. Alternative transit services can address first/last mile problems as well as serve routes that are typically very costly and require a high level of government subsidy (e.g. paratransit), not only increasing revenues for transit agencies but also helping to direct funding and investment back to core transit services.