Water is a precious resource. Let’s face it, flushing toilets and urinals with potable water IS waste and we have an opportunity to shift the conversation towards one of water stewardship. As the “yuck factor” begins to subside, we are seeing a growing interest in water reuse strategies. However, the long slog isn’t over. Educating the design community, communicating the benefits of water conservation to clients, and working with regulatory and health officials to develop effective policy is core to the mission of Urban Fabrick Inc. and The William J. Worthen Foundation.